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An online video platform (OVP), provided by a video hosting service, enables users to submit, convert, store and repeat video content on the Web, frequently by means of a structured, massive system that may produce earnings. Users usually will upload video content through the hosting service's website, mobile or desktop application, or other user interface (API). The kind of video material published may be anything from shorts to full-length TV shows and movies. The video host stores the video on its server and provides users the ability to allow various kinds of embed codes or links that permit others to see the video material. The website, mainly used as the video hosting website, is typically called the video sharing website.
Online video platforms can use a software as a service (SaaS) service design, a do it yourself (Do It Yourself) design or user-generated material (UGC) design. The OVP features an end-to-end tool set to publish, encode, handle, playback, design, deliver, distribute, download, publish and measure quality of service or audience engagement quality of experience of online video material for both video as needed and live shipment. This is usually manifested as an Interface with log-in credentials. OVPs also include offering a customized video player or a third-party video player that can be embedded in a site. Modern online video platforms are typically coupled up with ingrained online video analytics supplying video publishers with detailed insights into video performance: the total variety of video views, impressions, and special views; video watch time, stats on user location, check outs, and habits on the site. Video heat maps show how user engagement rate modifications through the viewing process in order to measure audience interaction and to develop compelling video content. OVPs relate to the over-the-top content video industry, although there are many OVP providers that are also present in broadcast markets, serving video as needed set-top boxes.

OVP product designs differ in scale and feature-set, varying from ready-made web sites that people can utilize, to white label designs that can be personalized by business customers or media/content aggregators and video sharing website incorporated with their traditional broadcast workflows. The former example is YouTube. The latter example is primarily discovered in FTA (Free-To-Air) or pay-TV broadcasters who look for to provide an OTT service that extends the accessibility of their material on desktops or numerous mobility devices.

In basic, the visual user interface accessed by users of the OVP is offered as a service. Profits is obtained from regular monthly memberships based on the number of users it is certified to and the intricacy of the workflow. Some workflows require encryption of material with DRM and this increases the expense of using the service. Videos may be transcoded from their original source format or resolution to a mezzanine format (ideal for management and mass-delivery), either on-site or utilizing cloud computing. The latter would be where platform as a service, is supplied as an extra cost.
It is feasible, but uncommon, for big broadcasters to establish their own exclusive OVP. However, this can require complex advancement and upkeep expenses and diverts attention to 'building' as opposed to distributing/curating content.
OVPs typically comply with specialized third-party company, using what they call an application programming interface (API). These consist of cloud transcoders, suggestion engines, online search engine, metadata libraries and analytics service providers.
Video and content delivery protocols
The huge bulk of OVPs use industry-standard HTTP streaming or HTTP progressive download protocols. With HTTP streaming, the de facto standard is to use adaptive streaming where multiple files of a video are created at different bit rates, but just one of these is sent out to the end-user during playback, depending on available bandwidth or gadget CPU restrictions. This can be switched dynamically and near-seamlessly at any time during the video watching. The primary protocols for adaptive HTTP streaming include Smooth Streaming (by Microsoft), HTTP Live Streaming (HLS) (by Apple) and Flash Video (by Adobe). Flash is still in usage however is declining due to the popularity of HLS and Smooth Stream in mobile phones and desktops, respectively. [citation required] Each is a proprietary protocol in its own right and due to this fragmentation, there have actually been efforts to develop one standardized protocol known as MPEG-DASH.
There are lots of OVPs readily available on the Internet.

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